Women's wear

‘Fashion is a mingle-mangle of ideas about shapes, silhouettes, fabrics, colours, prints, details, surfaces, manufacturing techniques etc. Afterwards comes the next step, which is to think about the people who will wear it, how to present it and where to show it. This means that 
I’m collecting constantly for my job. All kinds of items, pictures, photos, clothes, ideas ... all of which are adapted into my collections.’

For ten years, Christina Steiner has been cultivating an interest in African culture and aesthetics. Her fashion label, GON, is the visual culmination of this enduring curiosity for all things historical, cultural and technological. While studying to become a fashion designer, Steiner was exposed to a plethora of different artistic practices, such as painting, architecture, landscape design and media art, leading to an eclectic and intuitive approach to the creative process. At the heart of Steiner’s design process are the prints which she creates herself in aquarelle and acryl, or in collaboration with other artists. Once the fabric and the colours are established she begins to conceive the silhouettes and details. In this way, GON’s collections are spawned through an open interpretation of multiple sources that ionise into garments characterised by an imaginative conglomeration of colours, prints and textures based on her own personal interests and research.Another Austria presents a selection of pieces from GON’s summer 2013 to autumn/winter 2014/15 collection. The elongated and flowing silhouettes are made of hand painted prints and silk. 

Born and raised in Upper Austria, Steiner moved to Vienna to study for Raf Simons and Veronique Branquinho at the University of Applied Arts. GON was established in 2011 with the help of financial support from departure – The Creative Agency of the City of Vienna. Steiner’s designs have been displayed internationally, at the 2010 Shanghai International Fashion Culture Festival, and Première Classe Paris in 2011 and 2012. Steiner was awarded the Evoque Next (SPACE) Gen prize in 2012. Her label can be found online and in stores in Austria, Denmark, Kuwait, Spain and Japan.