Pia Bauernberger

Women's wear

Pia Bauernberger established her own label in 2015, and she’s
already forging a career in the fashion industry with her clear-cut
vision. A graduate of the University for Art and Design, Pia studied
under the professorship of Fabrics Interseason and Ute Ploier, who
moulded her striking flair for design. Most recently, she completed
an internship with Marios Schwab in London, and was also awarded
the 2015 scholarship by the Federal Chancellery of Austria.
Pia has a keen interest in the wants and needs of the future wearer,
developing a conceptually interesting body of work. She explores
the topic of work wear from different angles, playing with its reality,
mundaneness, but also its unlimited possibility and freedom.
Her current project, A Character’s Coat, is inspired by Austrian
personalities from the creative industries, ranging from graphic
designers and jewellers, to other artists. Pia has set out to design
bespoke work coats for nine professionals, catering to their
requirements and the needs of their jobs. Her vision of creating
pieces, which do not only reflect the personality and occupation
of the wearer, but also inspire him/her further, is what distinguishes
Pia as one of the upcoming talents on the Austrian fashion map.