HEIRS

Lauren Cooke’s fascination with tradition, innovation and materials is evident
in the designs of her brand, HEIRS. Following the slogan ‘we are the HEIRS
of our past and the HEIRS of the future’, her distinctive accessories reflect
a sense of the past infused with new materials and cutting-edge production
methods, creating unique, hybrid pieces.
Working with Argentium Silver, which was invented in the UK and is high
in purity, results in ‘more durable and resistant silver that is hypoallergenic’
and can also boast ‘a production method that is better for the environment’.
Lauren prioritises ‘exploring new innovations in industry methods, as well as
new materials’, and she takes care to balance this with a dose of the traditional
when it comes to her inspiration and production. In a way, the processes and
materials ‘serve as inspiration themselves, but by marrying them with handcrafted
elements such as hand-setting and engraving, old craftsmanship is
merged with modernity’.
Lauren’s talent lies in her relentless search for the best, and her sense
for carefully blending traditions and innovations makes for pieces that stand
out for their layered quality. Utilizing only the best of both the modern and
the traditional, HEIRS creates the perfect concoction for the contemporary
nostalgic citizen of the world.


www.heirs.at