Exhibition Showcase: Jason Kerley & William Lynch

‘The real challenge in a job like this, is understanding how to create a showroom that, although engaging and visually intriguing, lets the garments take precedence. We are excited to be introducing responsive and complementary structural elements, with the aim of aiding the interaction between the designs and space, and furthermore, bringing this dialogue to the public.’

Jason Kerley is a freelance visual designer and musician based in London. With an educational background in Illustration from Arts University Bournemouth, UK, Kerley has gained professional experience as a curator and practicing visual and conceptual artist in London as well as abroad. His work tends to be collaborative and comprised of spatial, screen, and print based projects, as seen in the art exhibition On Watching, Bermondsey Project Space, London; Pop Up Shop design for Underground in Tokyo, Japan; a series of sculptures for Mowgli’s Montalk project; artwork for Raarr Exhibition, The Book Club, London; textile print and showroom design for UNDER’s A/W 13 collection. 

William Lynch is a London born and based Art Director and Designer, with a BA degree in Illustration from Arts University Bournemouth. Under the remit of creative director, Lynch co-founded brand-development and advertising agency, LYNCH + LEIGH, whose commercial clients include Condé Nast, Nokia, Puma, Coca-Cola, NTS Radio, The 1-2-3-4 Festival, with campaigns seen across magazines such as Vice, Dazed and i-D magazine. Most recently, Lynch worked at LOVE Magazine and with Fashion jewellery designer Roxanne Farahmand, developing the brand’s visual identity. 

With a shared commitment to cross-media practice and innovation, Kerley and Lynch have collaborated on numerous occasions over the years. Now, they have come together again for Another Austria, to create a meeting space that facilitates a conversation between the presented artworks’ distinctive style and the Moving Museum’s temporal nature and dilapidated aesthetics. Their appreciation of materials has acted as a driving force while developing the conceptual and aesthetic framework which was transformed into the finished space. Kerley and Lynch have consciously employed modes of presentation with a level of flexibility to allow for the selected artworks to be curated freely in the space. They hope that the malleable quality of their exhibition design will reinforce the idea of encouraging direct dialogue between the different elements and countries involved.